3 Personal Branding Tips To Promote Yourself on Social Media
Whether you’re launching a new project or business or working to grow your existing enterprise, social media branding should be central to your strategy. A stellar social media presence takes a lot more than setting up a few profiles and waiting for new customers to find them. Don’t waste this prime opportunity to engage with your audience and convert them into loyal brand enthusiasts. Instead, use magnetic social media branding techniques to cut through the noise, drive more leads, and outshine your competitors.
If you’re starting a business and have no idea how to apply your branding strategy to your social channels, check out these three key tips for branding yourself on social media.
1. Create Brand Voice Consistency
Inconsistency across social media platforms has several negative implications for brands: confusion, annoyance, or outright rejection of the brand from its followers. Brand voice consistency is the most important element of social media branding. It may sound less exciting than creativity or energy, but it’s true.
Consumers also expect your brand to look the same, no matter which platforms it’s living on. This is partly why rebranding comes with risks for businesses of any size. Strong branding is the centerpiece of a brand – your social media “look” should change only as part of a concerted and well-organized rebranding effort.
How do you ensure your look, style, and voice on every social platform is consistent? For starters, use your brand color palette and most recognized images throughout every profile, and of course, use your logo as each profile picture.
2. Share-worthy Content is King
Social media branding success means getting more people to know and love your brand.
Creating share-worthy content is one of the best ways to make that happen. If people know they will always find something they really want to share when they drop by your page, they will keep coming back. Fantastic content works for you in multiple ways. It drives traffic from potential leads while establishing your authority in a given niche, both among customers and other professionals.
The engagement it brings gives you deep insights into your niche as well as your audience. Nowadays, small businesses can kill it for very little money — thanks to social media.
Obviously half of creating share-worthy content is figuring out what your target audience values most. Another important component is to ensure your content is highly visual.
3. Engage Your Communities
The last tip may be the most important: be social and engage with your community. That’s right! For social media marketing to work properly, you have to get social. Go figure!
Respond to followers when they repost, tweet, or comment on your posts. Answer their questions to show that you care about their user experience. Get into those comment streams, every time. If you engage with fans, they’ll come back for more.
It sounds like a ton of work, right? It can be, but tools like Nimble and Hootsuite make it easier. Use a tool like Nimble to personalize the way you engage with followers and turn them into leads. Use a tool like Hootsuite to plan out your posts and ensure your presence is consistent even when you’re offline.
So there you have it: our three most important tips for branding yourself on social media.
Now, get out there and start branding! Don’t forget: when you want to amp up your brand and make it look perfect, a professional designer can help you take your social profiles up a few notches.
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